AXA Insurance

Filmed on location in Belgium at the height of the coronavirus lockdown in 2020,  when it was released all around Europe the following year this was AXA's newest commercial in their long-running #KnowYouCan series. The project was directed by renowned French television commercials director Frédéric Planchon (Skoda Robot, Cadbury's Mum's Birthday) for Iconoclast, Paris. Alex appeared in the commercial playing a bullied boy.

The commercial follow a young girl and the events she witnesses throughout her life. As she grows older, we see how these experiences have shaped her and helped her to grow in confidence as she begins to achieve her goals. 

Watch the advert below...